Books
Why marketing is a marathon, not a sprint
The first time a man looks at an ad, he doesn’t see it.
The second time, he doesn’t notice it.
The third time, he is conscious of its existence.
The fourth time, he faintly remembers having seen it.
The fifth time, he reads the ad.
The sixth time, he turns up his nose at it.
The seventh time, he reads it […]
Free ebook: Good Capitalism, Bad Capitalism
From YalePressWiki:
Imagine this: a mere century ago, the purchasing power of an average American was one-tenth of what it is today. But what will it take to sustain that growth through the next century? And what can be said about economic growth to aspiring nations seeking higher standards of living for their citizens?
The ebook is […]
The Art of Project Management
I just got a copy of the “The Art of Project Management” by Scott Berkun. Understanding the principles and advice in the book is no sweat. The challenge is executing them.
Although I haven’t read the entire book yet but judging based on his past essays, I highly recommend this for people who want to […]
Book of the Month: Don’t Make Me Think
About a year ago, I was looking for a web usability book to buy. I visited several websites and blogs and almost all of them mention the same title as the best web usability book on the planet.
The title of the book, “Don’t Make Me Think” is also the 1st law of usability according to […]
Classic books on developing software
The Mythical Man-Month
Frederick P. Brooks
Fred Brooks told the world a long time ago that “man-month as a unit for measuring the size of a job is a dangerous and deceptive myth”. If a person can finish a software development project in 6 months, can 2 people finish it in 3? If you want the […]
