Writing
5 quick tips for improving your writing
Get rid of “that.”
Nine times out of ten, the word “that” can be profitably eliminated from your sentence.
Original: “Here are the key metrics that web analysts measure.”
Better: “Here are the key metrics web analysts measure.”
Do not invoke the future tense unless it is needed.
Original: “Optimizing your web site will increase traffic.”
Better: “Optimizing your web site […]
Snapshots: Lighthouse, Freshbooks, TeamSnaps
These are typical text we see on website registration and signups.
TeamSnaps’ version is funny and true. It also shows what kind of people are behind the website.
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Use a human voice in your autoresponders
Autoresponders are handled by computers but your message does not need to sound like a disk drive writing to a defective floppy disk. One time, I received this email as a reply for my job application. I omitted the company name for my own protection
You have reached the COMPANY’s e-mail address for external […]
Words are part of the interface
The use of words is a critical component of a website’s design. Just like layout and colors, it can enhance the usability of your website and provide a pleasant online experience to your visitors. However, writing is often under-estimated, under-valued, and under-funded. It is not "cool" to be in charge of writing in an organization […]
Fear of the blank screen
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Did you or did you not?
This is another case of not paying attention to words in a website. I wanted to create a new FTP account in my website and here is what cPanel told me.
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Terms of Agreement
Who reads Terms of Agreement? Anyone?
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The Elements of Style is online
“Asserting that one must first know the rules to break them, this classic reference book is a must-have for any student and conscientious writer.”
Read the online version.
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Note contents No visitors
Often, we forget people visit websites looking for information. If you are a web usability consulting company, customers need to know how web usability can increase their profit or if you are an e-commerce website, customers need product information before they buy. If you do not provide contents, you will not have any visitors.
Content makes […]
3 great difficulties in being an author
Charles Caleb Colton:
To write what is worth publishing,
to find honest people to publish it,
and get sensible people to read it,
are the three great difficulties
in being an author.
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