How we really use the Web
Here is a sample chapter on how we use the web from the best web usability book on the planet, Don’t Make Me Think, by Steve Krug. The 3 facts of life according to Steve are:
Fact of life #1: We don’t read pages. We scan them.
Fact of life #2: We don’t make optimal choices. We satisfice.
Fact of life #3: We don’t figure out how things work. We muddle through.
Ignore them at your own risks 
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[…] We can’t react instantly. The only thing we can do is influence the readers such that they’ll interpret the meaning of the link as close as possible to what we want. But before we can achieve that, first we have to make sure visitors can recognize the link. Yes, of course, it is a no-brainer. However, many websites still include links where the only way it could be recognized is if the visitor positions the mouse pointer on every single word on the webpage. I may be exaggerating here but consider this: People don’t read on the web, we scan. […]
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OMG. ganun pala… no wonder when people leave comments on my blogs, it’s NOTHING remotely related to the material.