The 10 Commandments of Web Design
- Thou shalt not abuse Flash.
- Thou shalt not hide content.
- Thou shalt not clutter.
- Thou shalt not overuse glassy reflections.
- Thou shalt not name your Web 2.0 company with an unnecessary
surplus or dearth of vowels. - Thou shalt worship at the altar of typography.
- Thou shalt create immersive experiences.
- Thou shalt be social.
- Thou shalt embrace proven technologies.
- Thou shalt make content king.
via BusinessWeek
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The author is mixing design with strategy. Missing from design is utilizing standards and applying the latest technologies to maximize the visitor’s experience.